L K Gupta2018-05-29

Your 10-Points to Evaluate Agency Creatives

It amazes me that almost every marketing company has its recommended format for writing out great creative briefs, but none teaches its brand managers how to evaluate..

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Sumit Arora2018-09-12

Key points every Business Plan should Include

It may be tempting to dive right in when you have a great startup idea, but failing to create a detailed business plan is where many entrepreneurs go wrong.

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L K Gupta2018-06-05

4 Ways to Avoid the Murder of Great Advertising

Advertising is part science and part acumen, but most of all it is about a winning creative idea. And then, it is about razor sharp execution of a winning idea.

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Sumit Arora2021-03-01

Ecommerce 3.0 - Delivery to delivering Experiences

E-commerce has transformed the retail landscape. And while the first generation of e-commerce was all about price, the second generation is focused on the shopper experience..

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Sumit Arora2021-07-23

A Step-By-Step Guide to Improving Business Processes

Ever-growing businesses are also ever-changing; they aren't sticking to the old ways of doing things and are the ones who actively improve their functions and processes. The processes that were usef

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Sumit Arora2021-06-07

Everything you need to know before starting a Business in India

China, which earlier was at the forefront of businesses worldwide to set up their operations, is now out of the picture as people realise that there is too much dependency of the world on one nation.

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