Designing a website is not an overnight process as a lot of thought process goes behind it. You need the right resources and a powerful call to action.
An evolved process
Today, the website design software has evolved and is infact very convenient to use. Unlike the bygone years, today you don’t need to know the nitty-gritties of coding to develop an attractive and functional site.
Today, you need to know the basic rules and team it with technology. Here are a few tips to start with:
• Your website should focus on informing the audience your value proposition, your USP followed by boosting brand recognition and sales.
• First and foremost choose a domain name and secure web hosting. Then, optimise your website to improve your search engine rankings and drive traffic.
• Ensure that your website is up to date and optimised for mobile devices. Also, ensure your site speed is adequate to improve SEO rankings.
Building your website, aptly positioning it and teaming it with tech add-ons is a step-by-step process.
Here’s a quick sequential rundown on designing your business website…
Purpose – The website caters to rendering information about your company/business or is a direct platform for e-commerce. Irrespective of whether you wish to create a simple website that provides information about your company or a more complex e-commerce site, it is vital to talk about what your company does – on the homepage in simple terms. Customers want a quick view, so ensure they do not have to frantically look around for info.
Domain name – This is one of the most important features of your website. The domain URL is what you will be sharing with your current and potential clients; and subsequently you will be promoting the same on social media too. Try to keep it short, and steer clear of abbreviations, acronyms, and numbers, if possible, to avoid customer confusion. Deciding your top level domain or TLD is also important. This is the suffix at the end of your domain name, such as .com, .net, .biz or .co. As of late non-traditional TLD names have become popular. These TLDs can be based on location, such as .delhi or type of business, like .marketing, .agency or .law. While these can be descriptive, .com is still the main go-to.
Web host – A host is the server where all its data is stored for the public to access at all times. Hosting your own website could be too large an expense for your small business/start-up, so initially it is ideal to select an external host. Some popular website hosting companies include are – GoDaddy, DreamHost, BlueHost, InMotion and SiteGround.
Build your pages – Once you have got your domain name finalised and hosted, you need to get on with making an out-of-the-box website. A good website is not a mere static page but has a myriad of pages and features; technologically made to perfection. Your website must have clearly mentioned pages as a catalogue of your products/services. Additionally it is important to have pages dedicated to – About Us (talking about your Company, Mission, Vision, USP or Unique Selling Proposition etc.); Contact Us (this is the call to action section/page). It's also advisable to include details about the Leadership Team and other Team members on an ‘About Us’ page, so clients can put real names and faces to your brand.
CTA buttons – ‘Call To Action’ buttons need to be strategically placed on the website. For example, a ‘buy now’ button makes sense on a product page, but a ‘contact us to learn more’ button might be more appropriate on the ‘about us’ page. Similarly, a page listing customer reviews might have a button that takes the reader to the available plans and pricing.
First impression is last impression – Visitors should be able to understand what you do within seconds of landing on your homepage. Well written and concise pages are very effective in sending a strong message across.
Automated speed improvements – Nobody likes to spend hours waiting for a site to open. So, you must set up as many automated speed improvements as possible. Using CMS (Content Management System) and installing the right plugins is critical. These compress the files and allow visitors to browse the site quickly. In case you are not technically savvy, it is advisable to engage services of a web developer for the same.
Visual Appeal – Avoid using stock photos or pictures from the net. Click original pictures to give your site originality and authenticity.
Payment Gateway – While this is not applicable to all businesses, companies who would want their customers to pay online need to integrate electronic payment systems with their websites. The easiest way to do this is through e-commerce software or small business credit card processing solutions. Research well to ensure you get the right solution as some web hosts offer in-house shopping cart or integration with e-commerce programs.
Test before publishing – Before announcing your website going live, ensure it is perfect in every way and all its features are functional. Also make sure that your website is displayed properly on mobiles too as maximum people access sites on the go.
Invest in SEO (Search Engine Optimization) – Deploying a strong SEO strategy across your website will help drive traffic to your site. Also defining Title Tags, Meta Descriptions, keywords that are relevant to your company and aspects of your industry can boost your ranking in search engines for the products or services you're trying to market. Must add, fresh and informative content attract viewers as well. So, ensure content originality, place internal and external links that lead to other pages on your site. The external links are your links to other popular, high-authority websites. Place these links strategically throughout your website. Make sure that the links make sense, fit the context and provide value to the reader; otherwise, linking may count against you. Internal links on the other hand direct the reader to your other sites, viewing of which would add value to your business.
Market your website on Social Media – The best way to grab eyeballs and convert them into business is by getting visibility on social media. Keep your social media activity high and ensure every post carries a link of your website.
Last but not the least, maintain your website. Update it regularly with the latest and relevant add-ons; keep adding blog posts on industry topics, new products and offering, company new etc., to keep the visitors glued and waiting for the next update.
In a nutshell, website designing involves creativity and strategy. Team it with technology to make a difference and boost up your business or company’s visibility.